MediaBuyer consultancy

• Who is the Media Buyer?

The Media Buyer is a professional specialized in the purchase of advertising space on behalf of companies or clients.

Its main role is to identify the most appropriate communication channels to reach the target audience and to negotiate advertising space with suppliers , such as TV broadcasters, radio stations, digital platforms or print publications.

The Media Buyer leverages his knowledge of the advertising market , consumer trends and demographic data to optimize advertising investments and maximize the effectiveness of marketing campaigns.

Furthermore, it can be involved in the analysis of the results of advertising campaigns in order to evaluate their effectiveness and make any changes or improvements.

• Advice

During the consultancy, the operators will visit the customer's site and make a detailed analysis in order to find errors and provide solutions to the customer.